Meet Firefly - Bioluminescent petunias.

Where to Buy Firefly

Direct to Customer:

Buy Online. Finished plant ready with ceramic pot.

Growers & Resellers:

Raker sells the liners through the listed brokers. Available in a 51 tray with premium tag. Branded Pots available put sold separately.

Check your local garden centers this spring.

Plants That Glow

A Revolutionary First in Gardening

Meet the Firefly — the world’s first bioluminescent plant for production and public use, a groundbreaking innovation that’s transforming gardens around the clock. Firefly isn’t just a plant; it’s a pioneering fusion of nature and science, introducing an entirely new way to enjoy gardening.

Firefly Catalog

Full Firefly overview from tissue cuttings, liners, and finished product at the retailer

Grower Support

Firefly is a pioneering breakthrough in horticulture, the first of its kind in the world. As a generation 1 variety, this bioluminescent petunia requires a big more attention than traditional petunias, but the rewards are unmatched.

Retail Support

Firefly is not just another item to stock on your shelves. Its unique properties and higher price point require a dedicated, all-in approach to retail. Our support team will help assist with sales training, merchandising, POP kits, promotional insights, consumer feedback, and tips for success.

Testimonials

“We literally had thousands of people travel to our garden center to witness this first-generation bioluminescent plant in person. As a garden center owner, it was incredible to watch our community rally around something so new, so innovative, and truly historic. The Firefly Petunia didn’t just glow — it created a buzz that reminded all of us we were witnessing the future of gardening.”
Rex Andersen Town & Country Gardens
Rex Andersen
"Being part of horticultural history has been nothing short of extraordinary. In 2025, when we grew and sold the world’s first bioluminescent Firefly Petunias, we knew we were stepping into a new era of innovation in our industry. From the moment these glowing blooms hit our greenhouses, customers began asking—‘What is that magical plant I’ve been hearing about?’
Moss Greenhouses

Firefly Certification Series

Videos for Growing Success

Firefly Petunia Certification

What is the Firefly Petunia

Growing the Glow: How to Grow Firefly Petunia

How to Display and Sell the Magic

Viewing the Firefly Petunia

Let's Get Glowing

Prebook Liners through Ball, Express, McHutchison, EHR, and Griffin.

Firefly Photography

Looking for Firefly photos, branding support, or marketing assets? Contact us for access to our image library.

Retail Support

Contact us for more info on becoming a retailer.