Week 18
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Hort Couture® is a Raker brand that provides independent retailers with truly unique and cutting-edge genetics. Established in 2007, Hort Couture has steadily increased the number of plant varieties offered and consistently upgraded our current varieties for our grower & retail customers.

WHAT’S NEW?

For years prior to Hort Couture, the Raker Team was asked constantly, “What’s New?” The answer was a long conversation focusing on large breeders and their offering. And, it always centered on a new Petunia, a new Calibrachoa, a new Begonia…

Hort Couture offers more diversity and choice. Our signature plants, Asclepias Monarch’s Promise, Geranium Glitterati Ice Queen™, Under The Sea® Coleus (with NEW micro size), Glamouflage™ Grape Petunia, plus Sunny Succulents and Tres Chic Tropicals offer a look completely different than standard varieties. The fashion of plants is constantly changing.

For 2017, Hort Couture offers a completely revamped Culinary Couture program. New varieties include Basil Pesto™ Bambino Green, Bambino Purple, Black Patina, & Macchiatto; Cabbage Edibliss™ Heavy Metal, Cucumber Mexican Gherkin & Patio Snacker; Eggplant Patio Perfect™ Green Tiger, Orange Tiger, Purple Eggs, & Purple Tiger; Endive Edibliss™ Tres Fine; Eucalyptus Baby Dwarf Florist Blue; Fennel Zest™ Licorice Towers; Kale Edibliss™ Italian Black; Mentha Zest™ Corsican Carpet; Mustard Moonshine; Nasturtium Garnish™ Canary and Finch; Oregano Zest™ Pizzeria; Parsley Zest™ Italian Stallian; Pepper PatioPerfect™ Carolina Reaper, Count Dracula, & Jamaican Rainbow; Rosemary Zest™ Avalanche; Rungia Zest™ Wild Mushroom; Sage Zest™ Intensia; Santolina Zest™ Kalamata; and Strawberry Kiss. Tomato Mixology™ includes Apple Martini, Black Russian, Bloody Mary, Cosmopolitan, Dirty Martini, Gin Bloody Mary, and Hair of the Dog.

The Hort Couture program is available through all Raker brokerages. This significant step allows Hort Couture customers to take advantage of combining Hort Couture and Raker orders. Both Hort Couture and Raker orders count toward building tray volume (Volume Discounts). Hort Couture / Raker will also combine shipments when possible.

Plant Containers and Tags must be purchased with Plants. In addition to maintaining and promoting the look of the Hort Couture brand, a substantial portion of these purchases are invested directly into Research and Development. Growers must also sign the 2017 HCP Grower Agreement. All standard C. Raker & Sons, Inc. Terms and Conditions apply.

ORDER HORT COUTURE PLANTS

Use this five-step process as a guide for ordering Hort Couture Plants, Containers, Tags, Merchandise, and to select a Delivery method.

Following are suggested dates for ordering Hort Couture :
Week 27, 2016: Order Spring Bling (cold-tolerant) Plugs & Liners
Week 40, 2016: Order Hort Couture Plugs & Liners (for 2017)
Week 49, 2016: Order Hort Couture Finish Material
Week 06, 2017: Order POP Merchandise

1. SELECT PLANTS


Choose from Avant Garde Annuals, Culinary Couture, Runway Ready Grasses, Sunny Succulents, and Tres Chic Tropicals.

2. SELECT CONTAINERS


Hort Couture offers five container options : 9cm (3.5”), 11cm (4.3”), 12cm (4.7”), 17cm (6.7”), and 3-gallon; six shuttle trays; and 12” hanging basket.

3. SELECT TAGS


Hort Couture offers three tag options : standard pot, basket collar, or container tags.

4. SELECT POP MERCHANDISE


To complement our unique plants, Hort Couture offers exciting Point of Purchase (POP) Merchandise. In addition to signs, bags, and shirts - Hort Couture recommends oversized clamshell planters, striking Mannequins with designer attire and bling, plus a diverse selection of carts and backdrops (Merchandise is not required).

5. CHOOSE DELIVERY OPTION


Hort Couture Plants uses three primary delivery methods: FedEx / UPS, Grower Truck, and FOB @ Raker. Orders of 50+ trays qualify for Grower Truck.

WE LOOK FORWARD TO WORKING WITH YOU.

If you have any questions, please contact HCP (517-542-4548).