A Revolutionary First in Gardening
Meet the Firefly — the world’s first bioluminescent plant for production and public use, a groundbreaking innovation that’s transforming gardens around the clock. Firefly isn’t just a plant; it’s a pioneering fusion of nature and science, introducing an entirely new way to enjoy gardening.
Full Firefly overview from tissue cuttings, liners, and finished product at the retailer
Firefly is a pioneering breakthrough in horticulture, the first of its kind in the world. As a generation 1 variety, this bioluminescent petunia requires a big more attention than traditional petunias, but the rewards are unmatched.
Firefly is not just another item to stock on your shelves. Its unique properties and higher price point require a dedicated, all-in approach to retail. Our support team will help assist with sales training, merchandising, POP kits, promotional insights, consumer feedback, and tips for success.
Available through five broker partners: Ball, Express, McHutchison, EHR, and Griffin.
