A Revolutionary First in Gardening
Meet the Firefly — the world’s first bioluminescent plant for production and public use, a groundbreaking innovation that’s transforming gardens around the clock. Firefly isn’t just a plant; it’s a pioneering fusion of nature and science, introducing an entirely new way to enjoy gardening.
Full Firefly overview from tissue cuttings, liners, and finished product at the retailer
Firefly is a pioneering breakthrough in horticulture, the first of its kind in the world. As a generation 1 variety, this bioluminescent petunia requires a big more attention than traditional petunias, but the rewards are unmatched.
Firefly is not just another item to stock on your shelves. Its unique properties and higher price point require a dedicated, all-in approach to retail. Our support team will help assist with sales training, merchandising, POP kits, promotional insights, consumer feedback, and tips for success.
Prebook Liners through Ball, Express, McHutchison, EHR, and Griffin.
Looking for Firefly photos, branding support, or marketing assets? Contact us for access to our image library.
Contact us for more info on becoming a retailer.
